Friday, October 19, 2012

Mobile Technology and Social Change. By Ryan MacLean

The opportunities for youth to be agents of change are increasing in number dramatically, with the spreading use of mobile technology and pace of its innovative applications. Twelve youth across nine countries – Canada, the US, Brazil, Nigeria, Kenya, Uganda, Italy, Belgium, and the UK – were convened by TakingITGlobal on September 4th, 2012 to discuss some vibrant examples of recent mobile web technologies that are facilitating social change, many of which are being created or used by these same participants.




The youth climate movement was well-represented at this Cisco-enabled teleconference, as these young leaders build upon the momentum of Rio+20 and look ahead to the COP 18 Meeting in Doha.
This teleconference was an enriching discussion about how youth climate groups are using mobile technologies and creatively engaging politicians as well as the public, and many examples were shared from which other groups of young and aspiring change makers can find inspiration. 

The newly released Commit2Act Mobile App launched by TakingITGlobal was featured and highlighted as a key example of how systemic and collective change can be catalyzed through individual daily actions to reduce our carbon footprint on the planet.  This effort was made possible through a partnership with Active Philanthropy and support from an anonymous donor who believes in the power of youth-led action in the climate movement.  On a personal note, as I’m working to foster the Innovate4Good  community where we are cultivating the talents and capacity of young people to do good, this meeting held some great examples of the kinds of projects we expect to develop this year.

As highlighted in the opening remarks by TakingITGlobal Executive Director, Jennifer Corriero who moderated the event, the boom in mobile usage and mobile social technology is truly impressive: there are 6 billion mobile usage cellular subscriptions at present compared with 2.2 billion in 2005, according to ITU Statistics.  Some political uses of social media are now quite common – hashtags are used at major events everywhere to generate interest and point to highlights or summaries. Two of our participants – Liam O’Doherty, Community Partnerships Coordinator, TakingITGlobal and Cameron Fenton, National Director, Canadian Youth Climate Coalition – joined us remotely from the CIVICUS World Assemby in Montreal,  where they are using #civWA. In the past these participants used #RioPlus20 and, notably, #RioFail. That latter tag was used by so many conference attendees that it trended on Twitter and got the youth climate movement spotlighted in The Guardian. Youth are using social media on mobile devices to empower their ability to coordinate, organize, and mobilize their meetings and messages.

Mobile web applications are developing as well and, in some cases, by the hands of activists and people looking to contribute to positive change. Liam O’Doherty, who did a presentation at CIVICUS on Commit2Act, says the full potential of the app is in using Online to reinforce actions Offline, as well as connecting people around their mutual actions. The app can be integrated with other campaigns, just as it will be used to get people to come to an upcoming event in Canada called Powershift. O’Doherty views mobile web technology as the latest step in the development of the web. Cameron Fenton, one of the organizers of Powershift, plans to develop an app for just for their upcoming events. With this app, activists can be asked to commit to acts in real time such as registering others, or being prompted once checked in at a location to call or message politicians.

Our participants from Rome and Brussels contributed their lessons from recent experiences. Frederico Brocchieri is based in Rome, and is the Youth Director of the Italian Climate Network, a branch of the coalition which he started after noticing he was the only Italian youth participants at COP 17 in Durban. He says the power of mobile web to spread news immediately, and to share climate news. Recently he found that a picture can spark a global conversation. He tweeted a snapshot with a caption of a spot in the Alps where he had observed significant loss of snow and ice in his lifetime, and this was retweeted by a weather reporter and made its way to the news.

Preslav Mitranov is based in Brussels, and is Vice-President of Junior Achievement Young Enterprise Alumni Europe, which supports students starting microenterprise. He is also a member of the Innovate4Good online community. He is involved with developing an app for JA-YE Alumni Europe’s Changing Lives Campaign. The campaign focus is getting Alumni to engage classrooms, sharing with students about how companies can benefit themselves and their communities. The app will allow these young leaders to take a picture of the classroom they spoke to, and upload the image to the campaign in order to monitor and track progress towards the goal of reaching 100,000 students.

Most of these examples are being done by youth and for youth, however these notions are also integrating into more formal settings to innovate policy governance. Steadman Noble contributed such an idea at this meeting. Calling in from London, Noble has been a Youth Policy Consultant with the Commonwealth Secretariat. With his current work, Noble evaluates policy across countries and is considering how to use technology more broadly. Noble sees an opportunity for youth to use mobile web technology to provide feedback on policy results they are experiencing in day-to-day life, and he is researching how this can be done.

It was challenging to contain this conversation within the strictures of a one hour teleconference, because clearly this topic resonates with young leaders. We’re looking forward to seeing what the youth climate movement will do with Commit2Act and other apps at upcoming events such as PowerShift and COP18 Doha, and what can be created through the project-focused Innovate4Good community.

Ryan MacLean







No comments:

Post a Comment